My passion for design started at a very young age, mainly by designing and making outfits for my dolls. The challenge of making a garment aesthetically pleasing and functional was my triumph.

That passion carried forward into many years of Fashion Industry experience. I enjoyed the process of creating a fashion line, understanding it’s customer, shopping the market for trends and inspirations.

The skills I acquired throughout the years in my professional design field and general life experience, intuition can be applied in all walks of life, especially in UX Design.

When I’m designing empathy, understanding the customers pain points, and the “why” factor is crucial in creation of a great experience. The best feeling as a designer is when a customer uses and enjoys the product you’ve created time and time again.