OVERVIEW & SCOPE
OPENTABLE IS AN ONLINE RESTAURANT RESERVATION SERVICE LOOKING TO EXPAND ITS OFFERING FOR LARGE EVENT HOSTS.
WE HAD ONE WEEK TO DESIGN A SOLUTION SO WE WERE FOCUSED ON THE USERS’ CHALLENGES RATHER THAN RESTAURANT LIMITATIONS.
USER INTERVIEWS
SCREENER SURVEY :WE PRESCREENED PEOPLE FOR EVENT TYPE, PARTY SIZE, AND FREQUENCY OF USE.
PARTICIPANTS :WE INTERVIEWED 5 USERS WHO HAD EXPERIENCE PLANNING LARGER EVENTS THROUGH OPENTABLE.
INTERVIEWS QUESTIONS :WE ASKED USERS ABOUT PLANNING PROCESS, CONSIDERATIONS, AND CHALLENGES.
AFFINITY MAP INSIGHTS
CHALLENGES :USERS DON’T WANT TO COMMUNICATE WITH RESTAURANTS OVER PHONE OR EMAIL
BOOKING CRITERIA :USERS WANT A WAY TO SPECIFY THEIR SPECIAL REQUESTS AND NEEDS FOR THEIR EVENTS
NOTIFICATIONS: USERS WANT TO BE NOTIFIED ABOUT EVENTS CHANGES AND NOTIFY THEIR GUESTS EASILY.
““I’m not good at email, neither were the restaurant people. It was really hard for me to coordinate with them and they wouldn’t CC people back. I had to CC them.”
”
““I make online reservations quite frequently. I would prefer it if the restaurant actually uses an app rather than going to the restaurant and having it be a crazy wait time.””
